The Rise & Fall of CCD’s VG Siddhartha – India’s Coffee King

(Photo: The Quint)

The body of VG Siddhartha, the owner and founder of Cafe Coffee Day was recovered from the Netravati River on 31 July — a day after a note written by him surfaced in reports.

Siddhartha's CCD was competing with international coffee chains like Barista and then later on even Starbucks. And then two days back a note purportedly written by him said that he was under tremendous pressure by lenders. In this episode of The Big Story podcast, let’s take a look at the journey of VG Siddhartha. Tune in.