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Five years in power have completed the transition of the BJP from a party with a difference, to a party of status quo. The result is a lacklustre 2019 election manifesto, that is bereft of even one big idea to fire the imagination of voters, particularly the youth, which has been a target group for Narendra Modi from his days as Gujarat chief minister.
Just more of the same, going by its uninspiring poll slogan: Phir Ek Baar, Modi Sarkar (Modi once more).
It is always more difficult to pitch an incumbent government, especially if its record of delivery has been patchy. Consider some of the catchy promises of 2014:
But enough talk of past promises. Let’s look at what the BJP is offering in 2019. The worthies who released the manifesto talked of 75 pledges for India’s 75th birth anniversary in 2022. A closer look at the 50-page document reveals a mélange of promises, much of which is old wine in new bottles.
Never mind, its leaders said. Amit Shah claimed that history will record the last five years of the Modi government as a “golden era”, while Arun Jaitley reassured the nation that the manifesto was not prepared by the “tukde tukde gang”.
The vision Modi offered was loftier. He spoke of India@100. By 2047, he declared, India would be a ‘developed’ country. PM Modi said he would spend the next five years in government laying the foundation for this. So, rest assured, he seemed to suggest. Achche din are on the way, as promised in 2014.
The 2019 polls were billed as an election of competing manifestos. Certainly, never before has a poll document been the subject of so much conversation.
This time, it was going to be a people’s manifesto, not a party manifesto drafted by talking heads sitting in air-conditioned rooms. Rajnath Singh, who headed the manifesto committee, claimed that the BJP had the ‘widest consultations’ of all parties. He said six crore people were involved in the exercise.
In fact, if the 2014 campaign was marked by innovation and creativity, it was probably because the BJP stepped out of its usual narrow paradigm to make the economy its main focus. It called for new ideas and modern thinking.
Five years later, it’s back to business as usual with national security forming the bedrock of its poll narrative. The manifesto reflects the shift in emphasis with the phrase figuring 44 times in the document. This, together with development, is the BJP’s calling card for 2019.
(The writer is a Delhi-based senior journalist. This is an opinion piece and the views expressed above are the author’s own. The Quint neither endorses nor is responsible for the same.)
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Published: 08 Apr 2019,08:16 PM IST