Did Ixigo Launch an Earbud Named ‘bhAI’? No, It Was April Fool’s Prank

Ixigo clarified on their social media handles that the video was a part of the company's April Fool's campaign.

Fact-Check | The product was not real and a part of the company's April Fool's campaign. 

(Photo: Altered by The Quint)

A video of travel company Ixigo launching an AI-powered earbud named 'bhAI' which aims to provide real-time assistance to travelers is going viral on the internet.

An archive of the post can be seen here.

(Source: Twitter/Screenshot)

(More archives to similar claims can be found here, here, and here.)

But...: The product was fictional, and the commercial was a prank video. The company took to their social media handles to clarify that the viral video was part of its April Fool's campaign.

How did we find out?: A keyword search led us to the original video uploaded on Ixigo's Facebook page.

• The video was uploaded on 30 March.

• The post's caption said, "Introducing ixigo bhAI: Now travel with the power of AI in your ear! Book now: ixigobhAI.com."

• On clicking the link, we were redirected to a post uploaded on the company's Twitter handle which carried a GIF of Happy April Fools' week.

• It was uploaded on 3 April and its caption read, "Please forgive us brother. But we're thrilled that you loved ixigo bhAI & joined in on all the fun. A special discount code is on the way for everyone who signed up! #happyaprilfoolsweek."

• Aloke Bajpai, who is the Co-Founder, Managing Director and Group CEO of Ixigo, also clarified on his Twitter that the video about the product was an April Fool's prank.

Conclusion: It is clear that a prank commercial about a fictional AI product is being shared as an actual product launched by travel company Ixigo.

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