No, Amul Hasn't Sacked Over 1 Lakh Employees For Consuming Beef

RS Sodhi, GCMMF's MD, told us that it's a false claim and that Amul doesn't have as many employees as being claimed.

Social media users falsely claimed that dairy cooperative Amul has sacked over one lakh employees for consuming beef.

(Photo: Altered by The Quint)

A viral claim on social media stated that dairy brand Amul's 'owner Anand Seth' has sacked over one lakh employees for consuming beef.

However, The Quint's WebQoof team found that it's a false claim as Amul is managed by Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) and does not have a single owner.

Further, RS Sodhi, managing director of GCMMF, told us that there is no person by the name of 'Anand Seth' at the organisation and that the claim is incorrect.

CLAIM

The viral claim in Hindi reads: 'अमूल दूध के मालिक आनंद सेठ ने 1 लाख 38 हज़ार गाय का मांस खाने वालों को नौकरी से बेदखल किया।'

(Translated: Amul milk owner Anand Seth sacked 1,38,000 beef eaters from their jobs.)

You can view the archived version here.

(Source: Facebook/ Screenshot)

Several social media users shared the claim on Facebook and Twitter and the archived version of the posts can be viewed here, here, and here.

(Source: Facebook/ Screenshot)

WHAT WE FOUND OUT

Amul is a Gujarat-based dairy cooperative society that is managed by the Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) and does not have a single owner.

As per the information available on Amul's website, GCMMF was established in 1973 and has 18 district cooperative milk producers' unions as members.

(Source: Amul/ Screenshot)

The website further lists the name of GCMMF's chairman, vice chairman and managing director, however, none of them are by the name of 'Anand Seth.'

We also ran a keyword search on Google to find if there is any 'Anand Seth' at a senior position in Amul, however, it didn't yield any result.

Speaking to The Quint's WebQoof team, RS Sodhi, managing director of GCMMF categorically denied the viral claim and said:

"We don't even have as many employees as being claimed on social media. Amul is owned by 36 lakh farmers of India belonging from all religions. Amul is a cooperative. Our employees are also recruited on the basis of merit and not on religion. Further, in the last two years, we have expanded so much that we have not sacked anybody."

On being asked about 'Anand Seth,' Sodhi added that there is no such person at the organisation.

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