Halal-Certified Aashirvaad Atta Export Pack Viral as 'Product for Indian Market'

This Aashirvaad atta package with a halal certified logo is meant for export.

Fact-check: An export product of Aashirvaad Atta was falsely shared as a halal-product sold in India by ITC Limited.

(Photo: Altered by The Quint)

An image showing a logo of halal certification on a package of Aashirvaad Atta is going viral to claim that ITC Limited is selling this product in India.

An archive of the post can be found here. 

(Source: X/Screenshot) 

(Archives of similar claims can be found here and here.)

What's the truth?: ITC clarified on X (formerly Twitter) that this pack is only meant for exports to other countries where halal-certification is necessary for sale.

• It also clarified that this pack is not sold in any part of India.

How did we find out the truth?: On performing a relevant keyword search, we came across an X post from 26 April 2020 which carried a clear picture of the logo.

• The logo read 'HALAL CERTIFICATION SERVICES (INDIAN) PVT. LTD.'

The logo was a halal-certification by a private company.

(Source: X/Screenshot) 

• Taking a cue, we found Halal India's official website.

• According to the website, this company is an international halal certification provider.

• According to a report by Hindustan Times, Halal India Pvt. Ltd. is one of the major halal-certifying organisations in India.

• We have reached out to the private company with regards to the claim and the story will be update after we received a response.

ITC's clarification on X: We came across several posts on X by ITC's official account '@ITCCorpCom' which were made from 1 December.

• Their posts dismissed the misleading claim and clarified that this packet seen in the viral image is only meant for export and is an old pack.

• They stated that halal-certified products are not sold in India.

The tweet can be seen here.

(Source: X/Screenshot) 

• We also checked Aashirvaad's website and found a package of 'atta with multigrains' as shown in the viral image but it did not have a halal certified logo on it.

This can be viewed here.

(Source: Screenshot) 

• We have reached out to ITC with regards to the claim and the story will be update after we received a response.

• We found another post on Facebook which carried an image of a similar packet and it not only showed the halal-certified logo but also a tag which said, "FOR EXPORT'.

This can be viewed here.

(Source: FB/ Screenshot) 

Conclusion: An export product of Aashirvaad Atta was falsely shared as a halal-product sold in India by ITC Limited.

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